Joel Meyerowitz – Why Color
In 1966, Meyerowitz drove across Europe armed with two cameras: one with colour film, one with black-and-white. During the trip, he took 25,000 photographs over 700 rolls of film, half of which were in colour. Whenever there was an opportunity, he would make pairs of pictures in both formats to compare them.
“When I got back, I had a black-and-white show at MoMA (New York’s Museum of Modern Art), but as I was editing the colour films from that trip, my conviction was getting stronger. Within the next couple of years I turned to colour almost completely, and by 1971 I was finished with black-and-white,” he said.
A selection of Meyerowitz’s influential work — both in colour and in black-and-white — is now on show in a retrospective titled “Why Color?” at Berlin’s C/O Foundation. This exhibition, he said, will encourage visitors to consider how much attitudes toward colour photography has changed.
“When you have a life that spans 55 years of photography, you get to see the history of recent photography itself. The question of colour is one of the big ones.”
“Joel Meyerowitz: Why Color?” is on show at C/O Berlin Foundation until Mar. 11, 2018.